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on March 22, 2023

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Types of Ad Fraud and How it affects your online advertising?

Online advertising is a multi-billion dollar industry and is growing rapidly. Online advertising has became the ideal choice for small and large businesses to effectively target their audiences to scale up their businesses. However, with the increasing popularity of online advertising, the issue of ad fraud has also emerged. Today, we cover some of the most common types of ad fraud and how to avoid them. Invisible and Hidden Ads This attempt create hidden ads which makes the ad invisible on the website. But, still the Impression will be reported to the ad server. This type of ads were reported as viewable impressions because the ads displayed on the screen but are not visible by user. There are various methods used in the ad-fraud: Displays an ad in a 1×1 pixel Iframe. Even if end users do not realize it, they view multiple ads and click on them unknowingly Display the ads outside of the viewport area which is completely invisible Display several ads in an single Iframe ad s...

A recent study finds Google mislead advertisers about TrueView

It's been a unpleasant month for Google. Advertisers have spent billions of dollars over many years, trusting the self-reported data from the platforms and other Ad-tech vendors. Recently advertisers has came to know that these self-reported data, including the data in log files from the platform's failure to correctly report the data. Obviously, the data is clearly wrong, as reported to Google's customers. Below are the few cases that shows that google doesn't comply with its own policies. Video ads sold as TrueView TrueView ads are interactive format of ads by Google where the advertiser will pay for actual views of their ads, rather than impressions. These TrueView ad format were served on YouTube, millions of apps, and across the web. These ads are familiar as most people have seen it while watching YouTube videos. As per the google policy, TrueView ads are video ads that are In-stream, skippable ,audible, and plays with user-initation. In-stream Ads - In-stream m...

What is ad viewability and how it works?

Viewability is an important term in the digital advertising industry. Viewability has the potential to change how the digital advertising works out. In this post, we will explain what viewability is and why is it important, how it works and most importantly, what causes ads to be not ‘viewable’. Table of content What is Ad Viewability? What are viewable impressions? How to calculate ad viewability What causes ads to be not ‘viewable’? Why is Viewability Important? What is Ad Viewability? Ad viewability is a metric used in digital advertising to measure how visible the ads are to users on the website. According to the Interactive Advertising Bureau’s (IAB) and Media Rating Council (MRC) standard, for an ad to count as viewed, 50% of the ad must be visible to a user for at least 1 second. For video ads, 50% of the ad must be visible for at least 2 seconds. What are viewable impressions? Every time an advertisement shows up on a laptop or mobile device, it is known as an impression. T...

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