Pacing Calculator

Pacing

Pacing is the speed or rate at which an ad campaign spends it booked number of impressions or booked budget during its run-time.Pacing is a key factor to ensure that we spend your budget evenly over the scheduled dates of a campaign.

Pacing = Actual spend / Expected Spend

Daily Budget = Total Budget / Days In Flight

Basically, There are three types in pacing to find the success of the campaign delivery.

Under pacing - This means the campaign is delivering behind and not at all reaching its daily Target

On Pacing - This means the campaign is delivering the expected daily impressions and meeting its daily Target

Over Pacing - This means the campaign is performing beyond the target and delivering more than the required daily Target.

Try out our pacing calculator by downloading here.,